Owner's experience
Germaine Baxter, owner
15+ years in live events, as a technical director, production manager and AV installer. The projects below are the owner's personal experience.
- 15+
- years in live events
- 4,000+
- attendees at NFT.NYC, Javits Center
- 80+
- brand activations a year
- 2009
- Experiential Management founded
Owner's experience
Selected projects
Projects led by Germaine Baxter. Roles are the owner's own.
- Javits Center, New York
NFT.NYC
Technical director
Technical direction for a conference of 4,000+ attendees.
- 34th Street flagship
Macy's 34th Street
AV installation lead
Led the AV installation for the store's window displays.
- Music festival
Touch the Grass 2026
Production and stage manager
Ran production and the stage, plus lighting and live visuals.
- 2022 to 2026
Laivly trade shows
Trade show manager
Managed the company's trade show presence, from booth design to teardown.
- Anime Con, Javits Center
Lan Party Podcast
Technical producer
Technical production for live streams on the convention floor.
- Multi-day motorsport event
Scrambul Runway Challenge
Producer
Produced a multi-day motorsport event, including permitting.
- On- and off-premises
Spirits and lifestyle brands
Brand activations
80+ on- and off-premises brand activations a year.
Background
Credentials
- CompTIA A+ and Network+
- Project management certificate
- On site for every show
Planning an event?
Tell us the date and what you need. We'll come back with a plan and a quote.